Turning Data Into Growth
Turning Data Into Growth
From KPI dashboards to strategic automation – I transform insight into action.
From KPI dashboards to strategic automation – I transform insight into action.
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Welcome to my portfolio.
Welcome to my portfolio.
I’m a certified Data Analyst and Business Strategist with 15+ years of experience delivering growth through structured data, automation, and real-world optimization.
I specialize in KPI dashboarding, BI reporting, CRM workflows, and scalable process design – all rooted in business outcomes.
On this site, you’ll find selected projects, business cases, certifications, and references – all designed to show how I turn insight into action and data into measurable results.
Whether you’re a hiring manager, team lead, or tech recruiter, I’ve made it easy to explore what I do and how I do it – through practical, documented, and strategic data work.
➤ Curious how raw data turns into insights? Dive into My GitHub Data Projects →
Featured References
Featured References
“Vibe utilized our data and tools to the fullest – and always with well-articulated, grounded business rationale. As the collaboration grew closer,
it was almost as having her as an extension of the data team.”
— Ilkka Peltola, VP of Data, Ageras Group
“Vibe’s dashboards revolutionized our business insight across international markets.”
— Mikkel Jensen, Director, Ageras Advisory
➤ Want to know how others describe working with me? Visit About Me →
Recent Work: Where Strategy Meets Data
Recent Work: Where Strategy Meets Data
Here’s a snapshot of selected projects that combine business insight with technical execution.
Each case shows how I use data to reduce churn, optimize performance, and support smarter decisions – in real business settings.
➤ Want to explore all cases? See all 8 business cases →
Technical Work: Real SQL, Real Results
Technical Work: Real SQL, Real Results
These selected projects showcase how I work hands-on with SQL and raw datasets to structure, clean, and analyze business-critical information. Each project is built around real-world challenges – from churn prediction and sales optimization to customer segmentation and product pricing.
➤ Want to explore all projects? See all data projects here →
➤ Curious how raw data turns into insights? Dive into My GitHub Data Projects →
Who I Am – Behind the Projects
Who I Am – Behind the Projects
Technical skills and project results only tell part of the story.
The rest is about mindset, communication, and the ability to drive value across teams, tools, and goals.
In the next section, you’ll learn more about my background, my approach to data and strategy – and hear what others say about working with me.
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