Data-Driven Product Structuring & Platform Optimization

Data flow mapping, product development, platform optimization

As a Digital Product & Process Consultant, I led a data-centered approach to structure Vitaro’s early digital operations and optimize its product delivery model. I helped transform an early-stage product concept into a structured digital platform ready for scale.

This case reflects how I blend product thinking, data modeling and operational workflows into agile, insight-driven delivery systems.

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Challenge

Vitaro, an early-stage health and wellness company, needed to establish a solid foundation for digital product delivery.

They faced critical inefficiencies in customer interaction and service delivery. Their outdated website design, manual processes, and static product offerings limited scalability, user satisfaction, and operational efficiency.

A transformation was needed – one anchored in data-driven user insights, process automation, and digital innovation. 

Approach

I led a comprehensive product optimization initiative, combining data analysis, process automation, and UX redesign, to modernize the business and create a scalable, customer-centric platform. 

• Data Flow Mapping:

Analyzed and mapped critical data flows between customer touchpoints, backend systems, and product logic to ensure high data integrity. Conducted data-driven UX research to map user journeys, identify friction points, and prioritize platform improvements.

• Product Modeling:
  Built lightweight data models to user testing and real-time feedback loops. Designed initial data models to support testing, user feedback collection, and continuous product refinement based on real-world insights.  
  
  

• Website Redesign and Optimization:
  Overhauled the website’s architecture and UI, implementing faster loading times, enhanced navigation, and a mobile-first experience.
  
  

• Feedback Systems:

Introduced agile iterations using feedback loops and structured reporting into the product development cycle, enabling data-driven enhancements of service offerings.

• Automation and Digital Tools:
  Developed and integrated a sophisticated digital calorie calculator and personalized diet plans, automating key client services and reducing manual processing time by over 50%.
  
  

• Product Content Transformation:
  Redesigned 60+ pages of dietary programs, recipes, and lifestyle content into visual, easily digestible formats using data-driven insights into user engagement patterns.
  
  

• Software Architecture and Development:

Created wireframes, mockups, and process workflows to align development teams and ensure seamless rollout of new digital features. 

Results

• Structured a scalable foundation for digital operations and growth

• Improved data accuracy and accessibility across teams and systems

• Enabled faster data-driven iteration cycles for product and service development

• Strengthened team workflows for onboarding, delivery and reporting

• Strengthened brand loyalty through customized nutritional plans generated from real-time user data

Technologies and Methods Used

Key Insights

This project demonstrated the critical importance of early-stage data structuring, feedback loop design, and operational optimization for scalable product development.

By embedding data-driven thinking and combining behavioral analytics with innovative digital tools, into the platform from the beginning, we positioned Vitaro for faster iteration, better customer insight, and sustainable digital growth.