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Strengthening Strategic Decision-Making with
Data-Driven Insights
Strengthening Strategic Decision-Making with
Data-Driven Insights
KPI mapping, dashboards, reporting optimization
KPI mapping, dashboards, reporting optimization
At WhistleSystem, I led a data-driven initiative to bring structure and strategic clarity to reporting and decision-making processes.
This case illustrates how I apply KPI frameworks, partner journey mapping, and reporting flows to strengthen data visibility and scale smartly.
Featured References
Featured References
“Vibe has an exceptional ability to understand and apply advanced technology – making her an ideal candidate for any organization looking to improve their business processes through digital innovation.”
— Jens Belner, Sales & Marketing Expert, WhistleSystem
➤ Want to know how others describe working with me? Visit About Me →
Challenge
Challenge
WhistleSystem, a growing leader in secure whistleblower solutions, needed better visibility into partner engagement, internal performance, and growth metrics to support strategic decision-making.
Key challenges included:
Key challenges included:
Fragmented reporting flows with no structured KPI visibility
Limited insight into partner journeys and engagement patterns
Operational inefficiencies caused by duplicated or siloed data
Leadership lacked real-time metrics for strategic decision-making
Approach
Approach
I led a targeted initiative to strengthen the company’s reporting and insights capability through the following key actions:
Strategic KPI Mapping:
Defined core KPIs across partner performance, operational efficiency, and business growth.Dashboard Architecture Design:
Developed wireframes for future dashboards consolidating commercial and operational data.Partner Journey Analysis:
Identified engagement patterns and friction points across the partner lifecycle.Internal Reporting Flow Optimization:
Mapped new flows to improve accessibility, reduce duplication and increase decision speed.Business Insight Delivery:
Delivered data-backed reports to leadership for use in strategic planning and market positioning.
Results
Results
Reduced internal reporting effort and improved data access for teams
Enabled leadership to make faster, insight-led decisions across departments
KPI FRAMEWORK
KPI FRAMEWORK
Delivered a strategic KPI framework to enable scalable growth and insight
OPERATIONAL DASHBOARDS
OPERATIONAL DASHBOARDS
Created operational dashboard prototypes to support performance tracking
SCALABLE BI FOUNDATION
SCALABLE BI FOUNDATION
Established a structured BI architecture that supports long-term growth & enables data-driven decisions across the business.
Technologies and Methods Used
Technologies and Methods Used
KPI Framework Design
Dashboard Wireframing (BI Architecture Planning)
Data Flow Mapping
Reporting Flow Optimization
Strategic Partner Journey Analysis
Key Insights
Key Insights
This project reinforced the importance of early-stage BI architecture and operational alignment.
By embedding structured data flows and strategic KPIs early, WhistleSystem strengthened its foundation for scalable, insight-driven growth.
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