Driving Strategic Decision-Making with BI Solutions & KPI Dashboards

BI dashboards, KPI design, strategic decision support

At Ageras, I developed BI solutions that bridged operational complexity and strategic leadership – combining deep business understanding with technical fluency to drive insight and alignment across six international markets.

This case demonstrates how I built and scaled KPI dashboards and BI tools that became embedded in day-to-day decisions, leadership strategy, and commercial success. It also shows how I combined SQL, Lightdash and stakeholder training to make business intelligence part of the daily workflow.

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Challenge

Operating across six international markets, Ageras faced a growing need for centralized data visibility, real-time performance insights, and standardized success metrics.

Approach

I led the design and implementation of a scalable, cross-market KPI and BI framework – grounded in structure, automation and adoption.

The goal was to deliver actionable, real-time insight tools that supported strategic decision-making across commercial, advisory and leadership functions: 

• KPI Framework Development:
  Created shared KPIs across six countries to track churn, partner ROI, upselling, funnel performance, customer satisfaction, and operational alignment.
  
  

• Data Integration & Pipeline Structuring:
  Consolidated siloed data into Snowflake, building analysis-ready models for use in visual dashboards.
  
  

• Modular Dashboard Deployment:
  Developed real-time dashboards in Lightdash, enabling dynamic reporting on performance, churn risk, and market trends.
  
  

• Stakeholder Enablement:
  Trained and supported 35+ non-technical team members across sales, ops and advisory, embedding dashboards into workflows.
  
  

  1. • • Strategic Insight Delivery:

Delivered BI reporting tailored for leadership, enabling confident decision-making around resource allocation, campaign design, and partner strategy.

Results

• +25% improvement in CSAT and 15-point increase in NPS

• 30% optimization in supply-demand balancing, reducing bottlenecks and missed opportunities

• Sustained performance through embedded dashboards, training, and KPI routines 

Technologies and Methods Used

Key Insights

This case showed how business intelligence becomes most valuable when it's not just available — but adopted.

By connecting technical capability with business context, I helped move the organization from dashboard delivery to true insight enablement.

From stakeholder onboarding to metric standardization, the work became a backbone for strategic rhythm and commercial performance across markets.